Amethyst Books was founded in Geelong, Australia, 17th September, 2013, by Jay Jeffries. It is a publishing arm of JJ Solutions Pty. Ltd.

The founding creed: “To publish contemporary books that warm the soul, such as spiritual, religious and self help books.”

The name Amethyst alludes to the crystal that symbolise Sincerity. A sincere soul that searches finds meaning and truth along the journey. Our books aim to energise and revitalise people’s spiritual, emotional and physical lives by connecting them to something beyond themselves and within themselves.